{"id":4373,"date":"2026-09-23T17:36:00","date_gmt":"2026-09-23T14:36:00","guid":{"rendered":"https:\/\/www.btinteraktif.com\/metropolun-surdurulebilirlik-ve-yapay-zeka-odakli-buyume-stratejisi-damla-atas-ural-anlatiyor\/"},"modified":"2026-09-23T17:36:00","modified_gmt":"2026-09-23T14:36:00","slug":"metropolun-surdurulebilirlik-ve-yapay-zeka-odakli-buyume-stratejisi-damla-atas-ural-anlatiyor","status":"publish","type":"post","link":"https:\/\/www.btinteraktif.com\/metropolun-surdurulebilirlik-ve-yapay-zeka-odakli-buyume-stratejisi-damla-atas-ural-anlatiyor\/","title":{"rendered":"Metropol’\u00fcn S\u00fcrd\u00fcr\u00fclebilirlik ve Yapay Zeka Odakl\u0131 B\u00fcy\u00fcme Stratejisi: Damla Ata\u015f Ural Anlat\u0131yor"},"content":{"rendered":"

New HR Summit 2026 etkinli\u011finde konu\u015fmac\u0131 olarak yer alan Metropol \u0130\u015f Geli\u015ftirme ve Bireysel Kamu M\u00fcd\u00fcr\u00fc Damla Ata\u015f Ural, \u015firketlerinin dijitalle\u015fme, s\u00fcrd\u00fcr\u00fclebilirlik ve yapay zeka temelli b\u00fcy\u00fcme stratejilerini detayl\u0131 \u015fekilde payla\u015ft\u0131. “Art\u0131k mesele dijital olup olmamak de\u011fil, dijitali ne i\u00e7in kulland\u0131\u011f\u0131m\u0131z.” s\u00f6zleriyle dijital d\u00f6n\u00fc\u015f\u00fcm vizyonunu \u00f6zetleyen Ural, Metropol olarak \u00e7al\u0131\u015fan deneyimini ve i\u015f geli\u015ftirme anlay\u0131\u015f\u0131n\u0131 bu perspektifte \u015fekillendirdiklerini vurgulad\u0131.<\/p>\n

\u00c7al\u0131\u015fan Deneyiminde Ki\u015fiselle\u015ftirmenin \u00d6nemi<\/h2>\n

Ata\u015f Ural, Metropolcard\u2019\u0131n geleneksel yemek kart\u0131 hizmetlerinin \u00f6tesine ge\u00e7erek, seyahat, mobilite ve al\u0131\u015fveri\u015f gibi farkl\u0131 alanlarda \u00e7al\u0131\u015fanlara \u00f6zg\u00fcn faydalar sunmay\u0131 ama\u00e7lad\u0131\u011f\u0131n\u0131 belirtti. \u00c7al\u0131\u015fanlar\u0131n ihtiya\u00e7lar\u0131n\u0131n standart fayda paketleriyle kar\u015f\u0131lanamayaca\u011f\u0131n\u0131 ve deneyimin ki\u015fiselle\u015ftirilmesinin i\u015f performans\u0131 ve ba\u011fl\u0131l\u0131k a\u00e7\u0131s\u0131ndan kritik oldu\u011funu dile getirdi. Bu kapsamda, QR kodla \u00f6deme ya da dijital c\u00fczdan gibi teknolojik yeniliklerin ayn\u0131 kullan\u0131c\u0131 deneyimi i\u00e7inde entegre edildi\u011fini anlatt\u0131.<\/p>\n

Dijital Altyap\u0131n\u0131n Rol\u00fc ve Kullan\u0131c\u0131 Odakl\u0131 Teknoloji<\/h2>\n

Metropolcard\u2019\u0131n dijital altyap\u0131s\u0131n\u0131n, \u00e7al\u0131\u015fan faydalar\u0131n\u0131n kullan\u0131m alan\u0131n\u0131 geni\u015fletmekte \u00f6nemli bir rol oynad\u0131\u011f\u0131n\u0131 vurgulayan Ural, kullan\u0131c\u0131lar\u0131n bakiye transferini m\u00fcmk\u00fcn k\u0131lan sistemden \u00f6rnek verdi. Deneyimli y\u00f6netici, teknolojinin kullan\u0131c\u0131 i\u00e7in m\u00fcmk\u00fcn oldu\u011fu kadar g\u00f6r\u00fcnmez olmas\u0131 gerekti\u011fini; iyi teknolojinin as\u0131l i\u015flevinin kullan\u0131c\u0131ya kolayl\u0131k sa\u011flamas\u0131 oldu\u011funu ifade etti.<\/p>\n

PowerPay ile Elektrikli Ara\u00e7 \u015earj Ekosisteminde Yeni Ad\u0131m<\/h2>\n

Metropolcard’\u0131n \u00e7al\u0131\u015fan faydalar\u0131n\u0131 farkl\u0131 sekt\u00f6rlere ta\u015f\u0131ma stratejisi kapsam\u0131nda PowerPay projesi \u00f6n plana \u00e7\u0131kt\u0131. Elektrikli ara\u00e7 \u015farj ekosisteminde kullan\u0131labilecek Metropolcard bakiye imkanlar\u0131 i\u00e7in \u00e7al\u0131\u015fmalar yap\u0131l\u0131yor. PowerPay ile \u015firket, dijital \u00f6deme, kullan\u0131c\u0131 deneyimi ve hizmet altyap\u0131s\u0131ndaki yetkinliklerini mobilite alan\u0131na ta\u015f\u0131yor. Ural, bu modeli kurumsal segmentte de yayg\u0131nla\u015ft\u0131rarak, mobilite ve filo y\u00f6netiminin tek platformda entegre edilip harcamalar\u0131n kolayca y\u00f6netilebilece\u011fi bir \u00e7\u00f6z\u00fcm geli\u015ftirmeyi hedeflediklerini s\u00f6zlerine ekledi.<\/p>\n

Seyahat Alan\u0131nda Bilet.com \u0130\u015f Birli\u011fi<\/h2>\n

Metropolcard’\u0131n seyahat alan\u0131ndaki ilerleyi\u015fi ise Bilet.com ile yap\u0131lan i\u015f birli\u011fiyle somutla\u015f\u0131yor. Bu ortakl\u0131k sayesinde kullan\u0131c\u0131lar, u\u00e7ak, otob\u00fcs ve feribot seyahatlerinde kolayl\u0131kla farkl\u0131 se\u00e7enekleri de\u011ferlendirebiliyor ve \u00f6deme avantajlar\u0131ndan yararlanabiliyor.<\/p>\n

Damla Ata\u015f Ural\u2019\u0131n payla\u015ft\u0131\u011f\u0131 vizyon, Metropol’un s\u00fcrd\u00fcr\u00fclebilirlik ve yapay zekay\u0131 odak noktas\u0131na alan, kullan\u0131c\u0131 deneyimini ki\u015fiselle\u015ftiren yenilik\u00e7i b\u00fcy\u00fcme stratejisinin alt\u0131n\u0131 \u00e7iziyor. \u015eirket, teknolojiyi sadece bir ara\u00e7 olarak de\u011fil, \u00e7al\u0131\u015fanlar\u0131n ve m\u00fc\u015fterilerin hayat\u0131n\u0131 kolayla\u015ft\u0131ran ve de\u011fer katan bir unsur olarak konumland\u0131r\u0131yor.<\/p>\n

Kaynak: Webrazzi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Metropol \u0130\u015f Geli\u015ftirme M\u00fcd\u00fcr\u00fc Damla Ata\u015f Ural, New HR Summit 2026’da dijitalle\u015fme ve s\u00fcrd\u00fcr\u00fclebilirlik odakl\u0131 b\u00fcy\u00fcme stratejilerini anlatt\u0131. Metropolcard’\u0131n \u00e7al\u0131\u015fan faydalar\u0131n\u0131 mobilite ve seyahat alan\u0131na ta\u015f\u0131ma planlar\u0131yla teknolojiyi nas\u0131l kolayl\u0131k odakl\u0131 kulland\u0131klar\u0131n\u0131 payla\u015ft\u0131.<\/p>\n","protected":false},"author":0,"featured_media":4374,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,442,447,96],"tags":[1356,127,1354,1355,108],"class_list":["post-4373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-insan-kaynaklari","category-is-dunyasi","category-teknoloji","tag-calisan-deneyimi","tag-dijital-donusum","tag-metropol","tag-surdurulebilirlik","tag-yapay-zeka"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/posts\/4373","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/comments?post=4373"}],"version-history":[{"count":0,"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/posts\/4373\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/media\/4374"}],"wp:attachment":[{"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/media?parent=4373"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/categories?post=4373"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/tags?post=4373"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}