\u0130nsan kaynaklar\u0131 profesyonellerini bir araya getiren New HR Summit 2026, Wyndham Grand \u0130stanbul Levent’te yo\u011fun bir kat\u0131l\u0131mla ger\u00e7ekle\u015fiyor. Etkinlikte dikkat \u00e7eken oturumlardan biri olan \u201cBir Yemek Hakk\u0131ndan Fazlas\u0131: \u00c7al\u0131\u015fan Ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n Yeni Ekosistemi\u201d ba\u015fl\u0131kl\u0131 sunumu Setcard Y\u00f6netim Kurulu Ba\u015fkan\u0131 ve CEO’su \u00d6ner Piyade ger\u00e7ekle\u015ftirdi.<\/p>\n
\u00d6ner Piyade, konu\u015fmas\u0131na geleneksel yemek kart\u0131 kavram\u0131n\u0131n s\u0131n\u0131rlar\u0131n\u0131 a\u015fan yeni nesil yan hak platformlar\u0131n\u0131n \u00f6nemine de\u011finerek ba\u015flad\u0131. Yemek kart\u0131 pazar\u0131n\u0131n h\u00e2lihaz\u0131rda domine edilen bir alan oldu\u011funu vurgulayan Piyade, kurumsal \u015firketler i\u00e7in yan haklar\u0131n y\u00f6netiminde \u00fc\u00e7 temel dinami\u011fin \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131n\u0131 ifade etti.<\/p>\n
Birincisi, prim muafiyeti sayesinde maliyet y\u00f6netiminin kolayla\u015fmas\u0131; ikincisi, operasyonel verimlilik; \u00fc\u00e7\u00fcnc\u00fcs\u00fc ise \u00f6l\u00e7\u00fclebilirlik. Bu fakt\u00f6rler, insan kaynaklar\u0131 departmanlar\u0131n\u0131n yakla\u015f\u0131k 30 y\u0131ld\u0131r s\u00fcren yo\u011fun i\u015f y\u00fck\u00fcn\u00fc b\u00fcy\u00fck \u00f6l\u00e7\u00fcde hafifletiyor. Piyade, bu yap\u0131n\u0131n sadece \u00e7al\u0131\u015fanlar a\u00e7\u0131s\u0131ndan de\u011fil, \u015firket y\u00f6netimleri i\u00e7in de g\u00fc\u00e7l\u00fc bir kurumsal fayda yaratt\u0131\u011f\u0131n\u0131 belirtti.<\/p>\n
\u00c7al\u0131\u015fanlar a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda ise beklentilerin \u00e7e\u015fitlili\u011finin giderek artt\u0131\u011f\u0131na dikkat \u00e7ekildi. Art\u0131k yan haklar sadece yemekle s\u0131n\u0131rl\u0131 kalm\u0131yor; market al\u0131\u015fveri\u015fi, giyim, ev tekstili, teknoloji \u00fcr\u00fcnleri, tatil ve akaryak\u0131t gibi pek \u00e7ok farkl\u0131 alanda \u00e7al\u0131\u015fanlar\u0131n g\u00fcnl\u00fck ya\u015fam\u0131na dokunuyor. Bu geni\u015f yelpaze, yan haklar\u0131n \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131nda kritik bir rol oynad\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n
Piyade, ideal bir yan hak platformunun kurum k\u00fclt\u00fcr\u00fcne uyum sa\u011flayacak esnekli\u011fe sahip olmas\u0131 gerekti\u011finin alt\u0131n\u0131 \u00e7izdi. Ayr\u0131ca, \u00e7al\u0131\u015fanlara se\u00e7im \u00f6zg\u00fcrl\u00fc\u011f\u00fc sunman\u0131n \u00f6nemini vurgulayarak, farkl\u0131 ku\u015faklar ve ya\u015fam bi\u00e7imlerinin ihtiya\u00e7lar\u0131na kar\u015f\u0131 duyarl\u0131 olunmas\u0131 gerekti\u011fini ifade etti. Bu kapsay\u0131c\u0131 ve esnek ekosistem sayesinde, \u00e7al\u0131\u015fanlar kendilerine sunulan yan haklar\u0131 kendi bireysel ya\u015fam tarzlar\u0131na uygun \u015fekilde de\u011ferlendirebiliyor.<\/p>\n
\u00d6zetle, yeni nesil yan hak platformlar\u0131, \u00e7al\u0131\u015fan ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmak ve \u015firket ile \u00e7al\u0131\u015fan aras\u0131nda g\u00fc\u00e7l\u00fc bir ba\u011f kurmak i\u00e7in sadece ekonomik avantajlar de\u011fil, ya\u015fam\u0131n farkl\u0131 alanlar\u0131n\u0131 kapsayan kapsaml\u0131 \u00e7\u00f6z\u00fcmler sunuyor. \u00d6ner Piyade\u2019nin sunumu, yan haklar\u0131n gelece\u011fe d\u00f6n\u00fck y\u00f6netiminde esneklik ve bireysel tercihlerin \u00f6nemini \u00f6n plana \u00e7\u0131kar\u0131yor.<\/p>\n