{"id":4199,"date":"2026-09-21T03:02:02","date_gmt":"2026-09-21T00:02:02","guid":{"rendered":"https:\/\/www.btinteraktif.com\/yapay-zeka-odakli-pazarlama-girisimi-profound-180-milyon-dolar-yatirim-aldi\/"},"modified":"2026-09-21T03:02:02","modified_gmt":"2026-09-21T00:02:02","slug":"yapay-zeka-odakli-pazarlama-girisimi-profound-180-milyon-dolar-yatirim-aldi","status":"publish","type":"post","link":"https:\/\/www.btinteraktif.com\/yapay-zeka-odakli-pazarlama-girisimi-profound-180-milyon-dolar-yatirim-aldi\/","title":{"rendered":"Yapay Zeka Odakl\u0131 Pazarlama Giri\u015fimi Profound, 180 Milyon Dolar Yat\u0131r\u0131m Ald\u0131"},"content":{"rendered":"

Yapay zeka destekli pazarlama alan\u0131nda faaliyet g\u00f6steren Profound, 180 milyon dolarl\u0131k Seri D yat\u0131r\u0131m turunu ba\u015far\u0131yla tamamlad\u0131. Bu yat\u0131r\u0131m turuyla \u015firketin piyasa de\u011feri 1,8 milyar dolara y\u00fckseldi.<\/p>\n

Yat\u0131r\u0131m turuna sekt\u00f6r\u00fcn \u00f6nde gelen firmalar\u0131ndan Sequoia Capital ve Kleiner Perkins liderlik etti. Daha \u00f6nceki yat\u0131r\u0131mc\u0131lardan Lightspeed Venture Partners, Khosla Ventures, Saga Ventures, Evantic ve South Park Commons da bu turda yer ald\u0131. B\u00f6ylece Profound’un bug\u00fcne kadar ald\u0131\u011f\u0131 toplam yat\u0131r\u0131m miktar\u0131 335 milyon dolar\u0131 a\u015ft\u0131.<\/p>\n

Profound\u2019un Hikayesi ve \u00dcr\u00fcn Geli\u015fimi<\/h2>\n

2024 y\u0131l\u0131nda James Cadwallader ve Dylan Babbs taraf\u0131ndan kurulan Profound, \u00f6ncelikle markalar\u0131n yapay zeka tabanl\u0131 platformlarda, \u00f6zellikle ChatGPT ve Google Gemini gibi sistemlerde g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc analiz etmeye odaklanan bir hizmet sundu. Zamanla \u00fcr\u00fcn\u00fcn\u00fc geli\u015ftirerek, pazarlama ekiplerinin ara\u015ft\u0131rma, i\u00e7erik \u00fcretimi ve strateji belirlemesi i\u00e7in entegre ara\u00e7lar sa\u011flamaya ba\u015flad\u0131.<\/p>\n

\u015eirketin geli\u015ftirdi\u011fi AEO (Answer Engine Optimization) ve GEO (Generative Engine Optimization) kavramlar\u0131, geleneksel SEO\u2019dan farkl\u0131 olarak, yapay zeka taraf\u0131ndan olu\u015fturulan yan\u0131tlarda markalar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne odaklan\u0131yor. Bu sayede, markalar\u0131n yapay zeka sistemlerinde nas\u0131l ve ne s\u0131kl\u0131kta yer ald\u0131\u011f\u0131 analiz edilip, g\u00f6r\u00fcn\u00fcrl\u00fck art\u0131r\u0131l\u0131yor.<\/p>\n

Potansiyel ve B\u00fcy\u00fcme<\/h2>\n

Profound\u2019un sundu\u011fu \u00e7\u00f6z\u00fcmler b\u00fcy\u00fck ilgi g\u00f6rd\u00fc; platform halihaz\u0131rda Comcast, The Est\u00e9e Lauder Companies ve Walmart gibi 1000\u2019den fazla kurumsal marka taraf\u0131ndan kullan\u0131l\u0131yor. Ayr\u0131ca \u015firket, son alt\u0131 ay i\u00e7erisinde gelirini \u00fc\u00e7 kat\u0131na \u00e7\u0131karmay\u0131 ba\u015fard\u0131.<\/p>\n

Bu yeni Seri D yat\u0131r\u0131m\u0131, sadece yedi ay \u00f6nce tamamlanan 96 milyon dolarl\u0131k Seri C yat\u0131r\u0131m\u0131ndan sonra ger\u00e7ekle\u015fti. Seri C turunda \u015firket 1 milyar dolar de\u011ferlemeye ula\u015fm\u0131\u015ft\u0131; b\u00f6ylece de\u011ferleme k\u0131sa s\u00fcrede 1 milyar dolardan 1,8 milyar dolara \u00e7\u0131km\u0131\u015f oldu.<\/p>\n

Sonu\u00e7<\/h2>\n

Profound, yapay zeka destekli pazarlama d\u00fcnyas\u0131nda h\u0131zla \u00f6nemli bir oyuncu haline geldi. Yat\u0131r\u0131mla birlikte \u00fcr\u00fcnlerini ve hizmetlerini daha da geli\u015ftirerek, markalar\u0131n dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmada \u00f6nc\u00fc rol oynamaya devam edecek.<\/p>\n

Kaynak: Webrazzi<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Yapay zeka teknolojileri \u00fczerine uzmanla\u015fan Profound, 180 milyon dolarl\u0131k yeni yat\u0131r\u0131mla piyasa de\u011ferini 1,8 milyar dolara \u00e7\u0131kard\u0131. Giri\u015fim, markalar\u0131n yapay zeka yan\u0131tlar\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rmaya odaklan\u0131yor.<\/p>\n","protected":false},"author":0,"featured_media":4200,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1022,96,104],"tags":[1025,1026,1024,1023,108,235],"class_list":["post-4199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-genel","category-pazarlama","category-teknoloji","category-yapay-zeka","tag-aeo","tag-geo","tag-pazarlama-teknolojileri","tag-profound","tag-yapay-zeka","tag-yatirim"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/posts\/4199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/comments?post=4199"}],"version-history":[{"count":0,"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/posts\/4199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/media\/4200"}],"wp:attachment":[{"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/media?parent=4199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/categories?post=4199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.btinteraktif.com\/bt-json\/wp\/v2\/tags?post=4199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}